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5 Ways to Win the Multigenerational DRTV Game
DRTV marketers have always been notoriously good at segmenting their audiences and targeting them in a way that makes viewers want to pick up the phone or turn on their laptops to learn more. By...
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4 Long-Form DRTV Trends for Today's On-Demand World
When on-demand hit mainstream over a decade ago, a collective gasp could be heard across the advertising industry. Giving consumers the ability to record, rewind, playback, and fast forward television...
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9 Success Tips for First-Time Infomercial Marketers
Here’s how to get your long-form commercial right the first — and every — time out.read more
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Why Mobile + DRTV = Success
If there’s one thing that the technological revolution has taught us, it’s that direct response television pairs up well with most new tools, processes or advertising methods that are thrown at it. Of...
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7 Things Brand Advertisers Should Know About DRTV
Brush on up these key points before adding DRTV to your brand’s advertising portfolio.It’s no secret that a large number of brand advertisers have warmed up to the idea of adding DRTV commercials to...
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10 Short-Form Tips for First-Time DRTV Users
Congrats! After years of watching short-form DRTV commercials pull in direct sales dollars, boost revenues across multiple channels, and speak to customers in a way that traditional spots can’t touch,...
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The Top 4 DRTV Myths … Dispelled!
Confused about the truths and rumors behind DRTV? Here are four realities to keep in mind as you plan your campaign.When you’re in an industry for nearly 30 years, and you’ve witnessed firsthand its...
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Hit 'Em Where it Counts - Everywhere
An astounding volume of consumer media consumption – 90 percent, in fact – takes place in front of a screen. Televisions, tablets, laptops, and smartphones battle it out daily for our attention in a...
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We Want Our HDTV Ads!
High definition has changed the way viewers watch TV and the way DRTV producers make and format commercials. Credit the affordability of HDTVs and the picture quality and clarity that they provide for...
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DRTV: The Ultimate Brand Re-Energizer
Brand advertisers may think they have it “in the bag” when it comes to consumer engagement, loyalty and trust, but what many of them don’t realize is that their brand equity has been sliding downward...
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Star Power Without the Star Price
Here are four great ways to secure celebrity spokespeople for your DRTV shows without breaking the bank.read more
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Are You Missing Out on the Second Screen?
Successfully delivering TV advertising messages isn’t easy these days, what with the proliferation of mobile phones, laptops, tablets, and other devices that come between the target audience and your...
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Meet Jessica Hawthorne-Castro, A Woman on the Move
Meet Jessica Hawthorne-Castro, Chief Operating Officer of Hawthorne Directread more
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Hawthorne Direct, with PJA Advertising, Produces Drive To Retail Broadcast...
Los Angeles, CA, and Fairfield, IA, July 1, 2013 -- Hawthorne Direct, a full service brand response advertising agency, has produced new one and two-minute commercials in conjunction with PJA...
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How Direct Response TV Fits Into an Overall Marketing Campaign
Not convinced of the power DRTV can bring to your next campaign? Here are eight ways the dynamic medium can be leveraged to enhance overall campaign results.read more
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Hawthorne Direct Names Kathi Moore Vice President/Account Director
Los Angeles, California & Fairfield, Iowa, June 18, 2013 – Hawthorne Direct, a full service brand response advertising agency, has named Kathi Moore as the company’s new Vice President and Account...
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Hawthorne Direct Promotes Jessica Hawthorne-Castro to Chief Operating Officer
Fairfield, Iowa, June 4, 2013 –Hawthorne Direct, a full service brand response advertising agency, has promoted Jessica Hawthorne-Castro to Chief Operating Officer. Hawthorne-Castro had been the...
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Hawthorne Direct Names Tina Wisner as Director, Data Science and Analytics
Los Angeles, CA, July 2013 -- Hawthorne Direct, a full service brand response advertising agency, has named Tina Wisner as the company’s Director, Data Science and Analytics. Wisner will be based out...
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Common Branding Mistakes
Here are four valuable lessons that DRTV marketers can take away from the world’s largest, most successful brands. As a DRTV marketer, everything you do makes a statement about your brand – even if...
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4 Great Ways to Ramp Up Your Web Testing
Direct response marketers have long known the value of testing. In fact, the “test, test, then test again” philosophy has been all but engraved in the minds of most marketers, producers, and media...
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